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We need to act now, and we’re excited to be rolling out our shared vision soon. “But what will it be in the future, and what will it take for us to get there? What we need to do is be bold and help to set a direction and a vision for the community. This report details the programming and work of the Iowa City Area Development Group (ICAD Group) in FY2011, including Workforce Development, Existing Industry, Business Attraction and. “We have a good sense of where this community has been in the past, and what it’s been good at,” said Nolte.

Instead, over the next year, the Chamber and ICAD will assessĪlignment of their location, staff and programming where it makes sense to most effectively execute on the vision and reduce operational duplication. While merging into a single entity was an option that the Chamber and ICAD considered, the two organizations have opted not to take that step at this time. The Chamber and ICAD are aiming to unveil their shared vision for the community by the end of this year.

Our two organizations will look to more formally align our operations in order to execute on the shared vision and reduce duplicative efforts in serving our business community.

Our two organizations will share and lead execution towards a holistic, long-term vision for the economic vitality of our community.

So it was really important for us to ask, ‘What does our community need from us right now, and what will it need in the years to come?”Īfter extensive research, the Chamber and ICAD have announced the following plans of actions: “If we’re not looking ahead and trying to assess where changes are happening in our economy, and then helping our local businesses get there, then we aren’t relevant as organizations. “What we found was, there seemed to be this underpinning of concern that maybe we don’t have a vision as a community, and that we’ve just been lucky and complacent so far,” said Mark Nolte, Executive Director of ICAD. The two organizations spent the spring speaking with Chamber members, ICAD investors, community leaders, and experts from around the country. The Chamber and ICAD began discussing ways to align efforts in January 2018. The book is a fable about penguins who discover cracks under the iceberg they live on, and look to proactively rectify their situation. Project Penguin was named for the book Our Iceberg is Melting: Changing and Succeeding Under Any Conditions by John Kotter. “We saw that as an incredible opportunity.”

“We are organizations that touch a lot of different local entities, and so we have the power to bring a lot of folks together on a long-term holistic vision for the community,” said Kim Casko, President of the Chamber. The two organizations plan to more formally align operations in order to execute a shared economic and community vision that will be announced in the coming months. Recognizing a need for proactive change and leadership within the community, the Iowa City Area Chamber of Commerce and the Iowa City Area Development Group have announced the results of “Project Penguin,” a six-month study over how the two organizations can align their efforts and missions. The campaign will use, a Tumblr-based site, and /IowaBrag.Iowa City Chamber, ICAD Decide Against Merger "We hear over and over from Iowa Clubs across the country that their members want to know what's happening back home and if there are jobs and opportunities for them," Williamson said in the statement. While the messages on the buttons promote and reference the Hawkeyes, they also include information directing people to view the Iowa Brag website and research the creative corridor.ĭaLayne Williamson, ICAD's group workforce business services director, said the initiative is intended to reconnect alumni and former Iowa residents to what is going on in the corridor. To start the campaign, ICAD said Outback Bowl themed buttons will be given out during tonight's Hawkeye Huddle. The counties involved include Benton, Linn, Jones, Iowa, Johnson, Cedar and Washington counties. The corridor is made up of seven counties on the eastern side of the state and is intended to promote economic development and job growth in the region. The regional economic development organization will begin the initiative on Tuesday during the Hawkeye Huddle in Tampa.ĭubbed "Iowa Brag," the initiative is a social media-based program that will use Twitter and Tumblr to post about Iowa's Creative Corridor, ICAD said in a statement. The Iowa City Area Development Group is sponsoring the initiative. An Iowa City development organization is launching a new branding initiative to promote a creative corridor on the eastern part of the state. During his tenure at ICAD, Nolte headed the work to open three co-working spaces in the Iowa City area - MERGE, North Liberty CoLab, and CoWork 808, ICAD said in the release.